IBM Commercial: Everyday Products Use Intelligence to Make Decisions

IBM Commercial: Everyday Products Use Intelligence to Make Decisions



ibm | August 27, 2010

On a smarter planet, consumers are demanding more from the everyday products they use. IBM is helping companies use software to makes everyday products more intelligent and interconnected. This enables companies to provide new services and capabilities to their customers, making their lives better.

MEG SELFE: 66% of new products have some kind of intelligence built in...
AL ZOLLAR: Refrigerators order groceries from the store.
JIA CHEN: Washing machines run when energy prices are lowest...
FRANCK BOUDINET: and dryers call for service before they break down.
SCOTT BURNETT: Air conditioners respond to local weather reports.
AL ZOLLAR: Software gives businesses new ways to connect to customers.
MEG SELFE: By making things smarter, life gets better.
AL ZOLLAR: That's what I'm working on.
MEG SELFE: I'm an IBMer.
FRANCK BOUDINET: I'm an IBMer.
JIA CHEN: I'm an IBMer.
AL ZOLLAR: Let's build a smarter planet.

IBM Commercial: RFID Technology Tracks Medical Supplies to Keep Counterfeits Off Shelves



ibm | August 27, 2010

On a smarter planet, pharmaceutical companies can use RFID technology from IBM to track and trace medicine as it makes its way through the supply chain. These smarter systems are already helping companies monitor the safety of our medicine and keep counterfeits off the shelves, and keeping people safe.

PAUL CHANG: I have a drug problem. 10% of the world's medicine is counterfeit.
STEWART CAWTHRAY: Affecting over a billion people a year. On a smarter planet, we're building intelligence into things.
SCIENTIST: So we can follow this medicine from the factory... to the distribution center.
PHARMACIST: To the pharmacy...
MOM: And know it's the real thing.
PHARMACIST: Keeping counterfeits off the shelves.
PAUL CHANG: In places like the U.S.,
STEWART CAWTHRAY: Tanzania,
TECHNICIAN: and India.
PAUL CHANG: Smarter medicine is safer medicine.
STEWART CAWTHRAY: That's what I'm working on.
PAUL CHANG: I'm an IBMer.
STEWART CAWTHRAY: Let's build a smarter planet.

IBM Commercial: Tracking Food through the Supply Chain to Ensure Quality and Safety



ibm | August 27, 2010

On a smarter planet, we can use RFID technology to track and trace our food as it makes its way through the supply chain from the farm to our table. IBM is helping companies all over the world monitor our food's temperature, pinpoint contaminations faster, prevent spoilage, and ensure the safety of the food we eat.

FARMER: 25% of the world's food supply is lost to spoilage.
JACK DANAHY: That's 458 billion dollars worth every year.
IOANA STANOL: On a smarter planet, we're building intelligence into physical things.
TRUCKER: So we can know how far our food's traveled...
GROCER: Monitor temperature all the way to the market...
MOM: And know it got to the table fresh.
JACK DANAHY: It's already happening in places like Canada, Norway and Vietnam.
IOANA STANOL: When we make food smarter...we make it safer.
JACK DANAHY: That's what I'm working on.
IOANA STANOL: I'm an IBMer.
JACK DANAHY: Let's build a smarter planet.